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Hermosa Ecozone [Presentation Thursdays] November 26, 2009

Posted by Brian L. Belen in Presentations, The Daily Grind.
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Here’s a presentation I made for the Hermosa Ecozone Development Corporation:

View this and other presentations by brianbelen on Slideshare.

In designing this one, there were a couple of things I wanted to try out aesthetically. First, I thought it would be nice to use a color palette not too far removed from the colors already on the company logo; hence the heavy use of the green and white combination. Second, since the idea was to get potential investors and/or locators interested in the project, it made sense to emphasize location, thus giving me an opportunity to use a fair bit of Google Earth screenshots as part of the presentation.

Of the presentations I’ve had to put together recently, this was challenging because of my desire to keep things simple and the need to craft the slides in such a way that they could be used as leave behind materials (per requirement). In the end, however, I think the final product struck a decent enough compromise with the text-heavy slides balanced out with more visual ones. In terms of flow, the presentation was designed such that the “watermark” background images on the text slides fully reveal themselves in the subsequent slide (which is more effective when viewed as a slideshow and not as printed material).

Personally, it was interesting to see how this presentation evolved since the first draft was developed in July ’09. Specifically, with each iteration the key points to focus on became more refined. To cite an example, the seventh and eighth slides, which show relevant landmarks and the site’s accessibility via major airports, were late additions to the presentation that brought together the message of the Ecozone’s locational advantage in a more concrete way.

(And yes, the compass on the seventh slide is from my iPhone. It was the simplest way I could think of to get a nice-looking compass on the slide.)

A couple of notes for future reference: Best to avoid using white text reversed on any background. While the presentation displays well enough onscreen or in print, the white on green text can be hard to read. If I have the time, I’d like to try out keeping the underlying slides white with faded background images (maybe even in grayscale) or reversing the palette such that the slide is green and the strips are white. Finally, when using maps or location plans, it’s absolutely necessary to show both orientation and scale. I wasn’t sensitive about this at first but now know better, if the questions that have come up regarding the presentation in the past are anything to go by.

[About Presentation Thursdays: Every now and then, on a Thursday, I post a presentation from my archives and include some accompanying commentary not just about the content but also my thoughts on designing it. The presentations can also be viewed and downloaded from my Slideshare page]

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