Ask Not

In business:

Ask not how many people bought your product, but instead how many people actually use it.

Ask not how to make a sale, but instead how to secure the repeat business/repeat sale.

Ask not if there are any complaints about your product or service, but instead whether your customers think it’s worthwhile to tell you if something’s wrong.

Because:

If people buy what you’re selling but don’t use it, they will fail to see its value and eventually stop buying.

Anyone can make a sale. But it’s customers who come back time and time again that makes businesses viable.

If customers care enough to tell you what it is you’re doing wrong, chances are they’ll also work the hardest to tell non-customers about the wonderful things you’re doing right.